Proxy
Growth Plan · SEO & AI Search

You build the best decks in the foothills. Let's make Google and AI say so.

Stone Ridge already has the reviews, the craft, and the TimberTech Pro Platinum badge. What it doesn't have is a site that search engines and AI assistants can read, trust, and recommend. This is the plan to fix that, and to make you the name Auburn hears when it is time to build a deck.

Prepared forJake Johnson, Founder
ByProxy
DateAugust 2026
Where you stand

A five-star business behind a site nobody can find.

The reputation is already there. The problem is everything the site underneath it is doing to hide it from search engines and AI.

5.0★
80+ reviews, and climbing
0
Local-business schema on the site
'23
Last blog post; dormant three years
Great reviews TimberTech Pro Platinum WordPress plugin bloat No local schema No town pages No cost or how-to content
Right now the searches you should own are going to directories like Angi and Houzz, and to competitors like GVD and Fresh View, because their pages can be read and yours can't. The demand already exists in your towns. It just isn't landing on you.
AI visibility check

When Auburn asks AI for a deck builder, does it say your name?

More homeowners now ask ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews before they ever call anyone. We ran your customers' real questions across all five. Here is where you stand today.

What a customer asks Are you named? Who gets named instead
"Stone Ridge Decking" (your name) Named You, with strong reviews. Your entity is solid.
"best deck builder in Auburn CA" Sometimes Aggregators (Angi, Porch, Houzz) and GVD, Fresh View
"composite deck cost in Placer County" Absent Angi, HomeGuide, Trex; national pages, not local
"TimberTech installer near me" Sometimes Directory listings; the TimberTech locator
"Trex vs TimberTech in a wet climate" Absent Manufacturer and national blogs
"deck permit rules in Placer / Nevada County" Absent County sites and national how-to pages
Your advantage
  • A strong brand entity: 5.0 stars, real photos, and listings on Google, Yelp, and Houzz.
  • A clear category: TimberTech Pro Platinum composite deck builder.
  • AI already trusts who you are. It just can't connect you to the questions that matter.
Why AI skips you on the money questions
  • No pages that answer the cost, comparison, and permit questions buyers ask.
  • No town-by-town pages, so "near me" resolves to a directory, not to you.
  • No schema, so an assistant can't cleanly read and quote your site.
The gap is not your reputation; it is your content. AI already believes you are a real, well-reviewed deck builder. Give it the pages that answer your customers' questions, in your towns, and you become the name it recommends.
How we measure this, honestly

This baseline is drawn from public search results, your directory listings, and review signals we can verify today. To turn it into a live monthly scoreboard with exact rank positions and per-engine citation share, we connect two data sources during onboarding: your Google Search Console and a rank and AI-citation tracker (DataForSEO). From then on, this same table updates every month, so you can watch each question move from "absent" to "named."

The plan

The playbook we run for you, every month.

This is the local deck-builder version of our SEO and AI-search playbook. You never have to think about it; we pick the work each month and run it. Here is what that looks like for Stone Ridge.

1. The foundation (free with this plan)
  • Rebuild your site off WordPress onto Astro: fast, clean pages search and AI can read.
  • Local-business schema and a tuned Google Business Profile, so you show up as one clear entity.
  • Hosting, security, and maintenance included; no more plugin babysitting or the old $100 a month.
2. Own your towns
  • A genuine page for each town you serve, from Auburn to Grass Valley to Rocklin.
  • Real local detail, never thin copy-paste, so "deck builder near me" resolves to you.
  • Consistent name, phone, and category everywhere the web (and AI) reads you.
3. Answer the questions (the content engine)
  • Turn your TimberTech project videos into pages that answer real buyer questions.
  • Cost guides, "Trex vs TimberTech," composite vs wood in the foothills, permit basics.
  • Written answer-first, so an AI assistant can lift and cite them.
4. Get named, then measured
  • Turn your 5-star reviews into a steady flywheel, a real local ranking signal.
  • Track rankings and AI citations across all five assistants, every month.
  • Report the number that matters: calls and quote requests, not vanity traffic.

"You keep building decks. Our job is to make the whole internet, and every AI answer, point the next one toward you."

Included free · Stone Ridge only

Your deck build emulator, on the house.

We are throwing in our interactive deck build emulator at no cost. It lets a homeowner design their deck right on your site, shape, size, TimberTech color, and railing, see live pricing, then send you a qualified quote request with the whole spec attached.

Investment

Your plan, and room to grow.

Your plan · Pulse, on a 6-month agreement

$500 / month for six months

$3,000 total
everything below, run for you
  • Free WordPress to Astro site conversion (normally $1,500), because it's a paid 6-month plan.
  • Free deck build emulator, just for Stone Ridge.
  • The full local playbook above: town pages, content engine, schema, reviews, and reporting.
  • Month to month after six months. Cancel any time.

You are starting on Pulse, which is the right pace to get found. If you want to move faster later, the same program scales up. No pressure now; this is just the road ahead.

★ Your plan
Get found

Pulse

$500 / mo
one town cluster at a time
  • We build one town or topic cluster at a time
  • Schema, local entity, and extractable content
  • Rankings and AI-citation tracking
  • Monthly reporting dashboard
Get named

Signal

$1,000 / mo
multiple towns at once
  • Everything in Pulse, plus:
  • Faster build across multiple towns and topics
  • Active AI-visibility work across all five assistants
  • Competitor and AI-answer monitoring
Own your market

Beacon

$2,000 / mo
the whole foothills
  • Everything in Signal, plus:
  • Full multi-town coverage across your service area
  • Quote and call tracking, quarterly strategy review
  • Priority turnaround and a dedicated strategist

The free Astro rebuild comes with any paid 6-month plan.

How it rolls out

From dormant WordPress to named by AI.

Phase What happens When
1. Rebuild New Astro site, schema, GBP tuned, emulator wired in Weeks 1-3
2. Launch + local Go live, first town pages, reviews flywheel started Week 3-4
3. Content engine TimberTech videos become cost, comparison, and permit pages Monthly
4. Ongoing More towns, optimize the winners, monthly scoreboard Every month

Ready to be the deck builder Auburn AI searches recommend?

Your one-page agreement is attached and ready to sign. We can start the rebuild this week, and you will see your first town pages and your live scoreboard inside the first month.

Sign & get started →